Nick Ross to Appear on Small Business Lending Forum Panel

Phoenix, AZ – As a part of the Small Business Lending Forum (February 17-18 in Phoenix, AZ) Nick Ross, VP/Indirect Originations, will participate as a breakout session panel speaker.

The panel topic is “Developing Close Relationships With Your Channel Partners.” Ross will speak with other experts about how funders develop ongoing partnerships that create true value and lasting relationships.

Attendees will learn how to enlist all parts of their organizations, including sales, underwriting, servicing and collections, to build and sustain channel partner relationships. The panel will also cover what data and analysis can be shared between the funder and channel partner to enhance the full value chain.

In addition, Western Equipment Finance is proud to be a sponsor for the Small Business Lending Forum.