
Industries We Serve
Fitness
Fitness equipment financing customized to fit your needs
Flex Your Potential with Flexible Spending
With over 30 years of industry experience, Western Equipment Finance is more than just a lender, we’re your partner in achieving success.
Our fitness financing experts are here to create solutions tailored to your needs. Whether you're upgrading your facility with the latest cardio equipment like treadmills and ellipticals, or investing in strength training machines to better serve your clients, we offer financing options designed to keep you competitive year-round.
Dedicated to exceptional service, we’re committed to helping you move forward—every season.
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Fast and easy to work with
Fitness moves fast and so do we. Our approval process is quick, flexible, and built to get your equipment financed and your doors open without delays. -
Deep industry expertise
Whether you're running a local gym or multi-location fitness center, we understand your equipment needs, membership cycles, and day-to-day operations. -
Your business matters
In the fitness world, timing is everything. We stay connected to help you keep up with member demand, equipment upgrades, and adapt as your business grows.

Fitness Equipment
Explore financing for a variety of new and used equipment to fit your needs:
- Cardio Equipment
- Strength Equipment
- Balls, Mats, Kettle Bells, Bars, Dumbbells
Don't see your equipment listed here? We finance many types of equipment, so please contact us to see if we can help.
Western Equipment Finance is committed to the fitness industry. We are proud members of the Planet Fitness Independent Franchisee Council (PFIFC), and regularly attend the Planet Fitness Preferred Vendor Showcase.
What Sets Us Apart
Here's why businesses trust us for their equipment financing and stick with us for future purchases.
We’re backed by a community bank that understands service-driven businesses like yours—providing the strength and stability to support your long-term growth.
Fitness businesses nationwide trust us because we deliver proven, dependable financing built specifically for high-performance environments.
From small training studios to health clubs, we support fitness operations across the country, helping you stay strong, equipped, and ready.
Contact Us
Let's find the best financing solution for your business.